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Apple's Holiday Ad: A Critter Carol
Made with real effects. Not AI generated, unlike the Coca Cola ad.
One bad AI-generated ad doesn’t mean that the problem is tech, it could just be a problem with taste of the people involved in the Coca Cola ad. At least as of now, seems like it’s the wrong set of people who are using AI fully for creativity. With today’s tech, AI has not proven to be very creative. Three years of AI uprising and there is not one song, video, article, book, painting, etc. which has captured people’s imagination. Maybe it will change in the future, I’m just conservative on the timelines unlike many others.
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Kevin Kelly on the cultural changes
While listening to the On Margins podcast, the segment where Kevin Kelly talks about how cultures change struck a chord.
Over time, cultures change in the following order:
- Costumes
- Architecture
- Food
- Language
I recently visited Bhutan with my family. What amazed right from the get go was that all their buildings, including the airport, still retain the traditional Bhutanese style. Everyone still wears their traditional costume on a daily basis. Some of it is due to the official mandate, and it makes such a difference to making the place unique in a world where every country is increasingly starting to look similar.
In India where I live, traditional costumes and architecture are increasingly going away. Food and language are slowly starting to become western. Official mandate to bring back traditions will only meet resistance. Traditions have to evolve to keep their place, as illogical as that sounds.
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Fika
I came across an Apple Music playlist today called “Fika” which had music to help you slow down and relax. It was a new word that intrigued me, so I had to look it up.
Turns out, it’s a big thing in Sweden. It’s a short break where you take your mind off work or worldly things, and enjoy a cup of coffee and something light to eat.
From my experience, I have found such breaks (though we didn’t call them that) to be so important to nurture friendships and also not burn out. Not surprising that Sweden is one of the happiest countries in the world. I mean, of course I know that it’s not fika alone that makes them among the happiest people on earth. But I’m sure it contributes a big part.
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